Haliç University:
Right Path Towards the Goal
Haliç University:
Right Path Towards the Goal
Seeking for Success
Haliç University stands as a pioneer in academic excellence, committing its recent years to the pursuit of internationalization and innovation. With experience spanning over two decades in higher education, the university has consistently been at the forefront of progress. However, in a rapidly evolving world marked by unprecedented mobility, Haliç University recognized the need to elevate its commitment to internationalization and embed itself within the dynamic realm of global development.
Seeking for Success
Haliç University stands as a pioneer in academic excellence, committing its recent years to the pursuit of internationalization and innovation. With experience spanning over two decades in higher education, the university has consistently been at the forefront of progress.
However, in a rapidly evolving world marked by unprecedented mobility, Haliç University recognized the need to elevate its commitment to internationalization and embed itself within the dynamic realm of global development.
Shifting to Salesforce
Through the automation of operational processes, they were able to redirect their efforts toward marketing initiatives
Goodbye to Manual Work
After handling out processes mainly manually with the use of different platforms and tools, the International Office of the university started using Salesforce in 2021. Through the implementation of Eduhub Admission, the office shifted its entire workflow to our platform.
Eduhub Admission Saves the Day
In an agile pace, Eduhub Admission was implemented, and they started managing all their processes on a single Salesforce platform. From collecting student applications to managing marketing campaigns, all processes were redesigned to work effectively and seamlessly in their new system.
Focusing on Actual Matters
Upon the successful implementation, they had their operations automated and seamlessly running. Having control over every aspect of their work, they could finally focus on marketing, development, and action taking.
Shifting to Salesforce
Through the automation of operational processes, they were able to redirect their efforts toward marketing initiatives
Goodbye to Manual Work
After handling out processes mainly manually with the use of different platforms and tools, the International Office of the university started using Salesforce in 2021. Through the implementation of Eduhub Admission, the office shifted its entire workflow to our platform.
Eduhub Admission Saves the Day
In an agile pace, Eduhub Admission was implemented, and they started managing all their processes on a single Salesforce platform. From collecting student applications to managing marketing campaigns, all processes were redesigned to work effectively and seamlessly in their new system.
Focusing on Actual Matters
Upon the successful implementation, they had their operations automated and seamlessly running. Having control over every aspect of their work, they could finally focus on marketing, development, and action taking.
Towards the Goal: Internationalization
Among the numerous objectives pursued throughout their journey towards internationalization, their primary challenge was enhancing global student engagement and increasing conversion rates. Streamlining the admissions process allowed them to shift their primary focus towards international marketing operations.
Their aim was to effectively reach a diverse global audience. The most impactful strategy to kick-start this internationalization effort was automating email campaigns and delivering tailored content to specific international prospects, ensuring they never missed out on valuable opportunities.
Comprehensively understanding their requirements, our team recommended the implementation of Pardot —now renamed as Salesforce Account Engagement— to revolutionize Haliç University's international outreach strategies.
Towards the Goal: Internationalization
Among the numerous objectives pursued throughout their journey towards internationalization, their primary challenge was enhancing global student engagement and increasing conversion rates. Streamlining the admissions process allowed them to shift their primary focus towards international marketing operations.
Their aim was to effectively reach a diverse global audience. The most impactful strategy to kick-start this internationalization effort was automating email campaigns and delivering tailored content to specific international prospects, ensuring they never missed out on valuable opportunities.
Comprehensively understanding their requirements, our team recommended the implementation of Pardot —now renamed as Salesforce Account Engagement— to revolutionize Haliç University's international outreach strategies.
“We conducted several meetings with the Eduhub team through the implementation processes. They heard our needs, and took no time to make them into reality.”
“We conducted several meetings with the Eduhub team through the implementation processes. They heard our needs, and took no time to make them into reality.”
Getting to Action: Implementing Pardot
Through the process of Pardot implementation, our team worked closely with the International Office marketing unit to analyze their target audience, craft compelling content, and develop a comprehensive email marketing strategy.
With a successful collaboration and operation plan, the Pardot email marketing efforts were ready to be started in a very short time. Sharing the excitement of the International Office team, we went live and closely observed the outcomes.
Getting to Action: Implementing Pardot
Through the process of Pardot implementation, our team worked closely with the International Office marketing unit to analyze their target audience, craft compelling content, and develop a comprehensive email marketing strategy.
With a successful collaboration and operation plan, the Pardot email marketing efforts were ready to be started in a very short time. Sharing the excitement of the International Office team, we went live and closely observed the outcomes.
“As professional as it was carried out, the process of Pardot email marketing creation was very enjoyable one for our team. All of our brainstorming and strategy making consultations with Eduhub were resulting in new and exciting ideas.”
An Expected Outcome
By sending the right content to the right audience at the right time, responses from potential students were increased with a direct reflection on application numbers. Upon running the journeys for a couple of weeks, the marketing team started noticing the change in lead engagement along with application and conversion rates.
